The Purple COW factor

Seth Godin has written a book called ‘Purple Cow’. It’s based on his families experience of driving through the countryside of France and seeing cow after cow grazing on the fields of grass…boring! What he proposed to himself was what if there was a purple cow? Now, that would be remarkable…(for a little while)!

The essence of the purple cow is that it must be remarkable. You see, something remarkable is worth gossiping about, worth noticing, worth paying attention to. Boring is invisible and brown cows are boring.

Remarkable marketing is the art of building into your product the IT factor. That exceptional factor that sets you apart and causes you to be noticed instead of being ignored. Choose to be remarkable by taking risks (safe is risky), design creatively and remember very good isn’t exceptional it’s boring.

Lead the Change!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: